Natalie Joos

Creative Director

Born and raised in Belgium, Natalie Joos began her career in fashion when she moved to New York in 1997. Armed with a university degree in Political and Social Sciences and a major in Journalism, she first started working as Personal Assistant to writer Glenn O’Brien, followed by 6 years as Studio Manager for acclaimed Photographer Craig McDean. Natalie eventually created her own casting company in 2003. Over the next 10 years she built up a roster of clients such as Hugo Boss, Helmut Lang, Phillip Lim, Rocawear, and has worked with photographers such as Mario Sorrenti, Paola Kudacki and Sebastian Faena. Natalie was also appointed casting agent at Hercules Magazine, and was a regular contributor to V magazine, Japanese Vogue and the Last Magazine.

In April 2010 Natalie launched Tales of Endearment, a blog with stories about “friends, vintage, love, style and life.” She takes her readers inside the homes of vintage-loving women and men and also posts her own looks to showcase a modern mix of contemporary and vintage fashion. The travel and dating sections are particularly popular.

Natalie is also a favorite of the street style photographers—she’s known for her playful use of different colors and fabrics – and has as such become a sought-after Influencer.

Gradually Natalie has made the switch from casting to styling and consulting. She contributes to magazines and has creatively directed successful shoots with Chloe, Loewe, Max Mara and Diane Von Furstenberg to name a few. Plans for more brand collaborations, television endeavors, traveling and consulting continue to evolve.

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